MercatIQ How It Works | From Research to Buying Decision

HOW IT WORKS

From live research to a decision you can defend

MercatIQ searches live sources, structures scattered product and vendor evidence, then guides you through criteria, scoring, trade-offs, and a clear final recommendation.

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HOW IT WORKS

From live research to a decision you can defend

MercatIQ searches live sources, structures scattered product and vendor evidence, then guides you through criteria, scoring, trade-offs, and a clear final recommendation.

Book a demo

A repeatable path from research to recommendation

Define your need

Run live research

Review relevant options

Set decision criteria

Weight priorities

Compare, score, and decide

STEP 1. DEFINE YOUR NEED

Start with your buying context

Describe what you need, who it is for, your constraints, and your priorities. MercatIQ uses this context to understand the decision before the research begins.

STEP 2. SET EVALUATION CRITERIA

Define what matters

Choose the factors that should drive the evaluation. MercatIQ helps turn your needs into clear criteria, so every option is compared against the same decision logic.

STEP 3. ASSIGN PRIORITIES

Make trade-offs explicit

Not every criterion matters equally. Assign weights to show which factors matter most and how strongly each one should influence the final recommendation.

STEP 4. EXPLORE RELEVANT OPTIONS

Research options that match your needs

MercatIQ performs focused live research based on your context, criteria, and priorities. It finds relevant products, vendors, features, pricing signals, and source evidence for your specific decision.

STEP 5. COMPARE AND SCORE

Evaluate options consistently

Each option is scored against the same criteria and weighting. Strengths, weaknesses, trade-offs, and supporting evidence stay visible throughout the comparison.

STEP 6. REVIEW AND DECIDE

Choose with full visibility

Review the results, evidence, trade-offs, and final recommendation. Your team can see why the top option wins and move forward with a decision that is easier to explain and defend.

Clear evaluation

Criteria, priorities, evidence, and scores are visible in one place.

Consistent comparison

Every option is evaluated with the same criteria, weights, and logic.

Defensible decision

See why the recommendation stands, with evidence your team can review.

Move from scattered research to a decision you can defend

MercatIQ helps you structure the full buying process, from decision context and live research to evidence-backed comparison and a clear final recommendation.

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