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HOW IT WORKS

From live research to a decision you can defend

MercatIQ turns your requirements into weighted criteria, then researches live sources for products, vendors, and suppliers that match. Every option is scored against the same criteria, with the evidence visible behind each score.

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MercatIQ search screen with the query "Best CRM for a growing B2B sales team", product or supplier and country filters, and a top match scored 92.

HOW IT WORKS

From live research to a decision you can defend

MercatIQ performs comprehensive live research across dozens of sources, structures scattered product and vendor information, and turns it into an evidence-backed comparison your team can review, trust, and defend.

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MercatIQ search screen with the query "Best CRM for a growing B2B sales team", product or supplier and country filters, and a top match scored 92.

HOW IT WORKS

From live research to a decision you can defend

MercatIQ turns your requirements into weighted criteria, then researches live sources for products, vendors, and suppliers that match. Every option is scored against the same criteria, with the evidence visible behind each score.

Book a Demo

Talk to Us

MercatIQ search screen with the query "Best CRM for a growing B2B sales team", product or supplier and country filters, and a top match scored 92.

A repeatable path from research to recommendation

A repeatable path
from research to recommendation

A repeatable path from research to recommendation

1

Define your need

2

Set evaluation criteria

3

Assign priorities

4

Explore relevant options

5

Compare and score

6

Review and decide

STEP 1. DEFINE YOUR NEED

STEP 1. DEFINE YOUR NEED

STEP 1. DEFINE YOUR NEED

Start with your buying context

Start with your
buying context

Start with your buying context

Describe what you need, who it is for, your constraints, and your priorities. MercatIQ uses this context to understand the decision before the research begins.

Describe what you need, who it is for, your constraints, and your priorities. MercatIQ uses this context to understand the decision before the research begins.

MercatIQ input box with the plain-language query "Best CRM for a growing B2B sales team", plus product or supplier and country filters.
Evaluation criteria generated in MercatIQ for the CRM search: pipeline management, reporting, pricing, integrations, ease of use, customer support.

STEP 2. SET EVALUATION CRITERIA

STEP 2. SET EVALUATION CRITERIA

STEP 2. SET EVALUATION CRITERIA

Define what matters

Define what matters

Define what matters

Choose the factors that should drive the evaluation. MercatIQ suggests criteria based on what you're buying, and you edit, remove, or add your own.

Choose the factors that should drive the evaluation. MercatIQ suggests criteria based on what you're buying, and you edit, remove, or add your own.

STEP 3. ASSIGN PRIORITIES

STEP 3. ASSIGN PRIORITIES

STEP 3. ASSIGN PRIORITIES

Make trade-offs explicit

Make trade-offs explicit

Make trade-offs explicit

Not every criterion matters equally. Assign weights to show which factors matter most and how strongly each one should influence the final recommendation.

Not every criterion matters equally. Assign weights to show which factors matter most and how strongly each one should influence the final recommendation.

Weight sliders in MercatIQ under the label "What matters to you", set to 100, 100, 90, 90 and 80 percent.
Example options found by MercatIQ research for the CRM search: ClientFlow, PipelineIQ, SalesGrid, ContactBase, DealPilot, LeadNest.

STEP 4. EXPLORE RELEVANT OPTIONS

STEP 4. EXPLORE RELEVANT OPTIONS

STEP 4. EXPLORE RELEVANT OPTIONS

Research options that match your needs

Research options that match your needs

Research options that match your needs

MercatIQ performs focused live research based on your context, criteria, and priorities. It finds relevant products, vendors, features, pricing signals, and source evidence for your specific decision.

MercatIQ performs focused live research based on your context, criteria, and priorities. It finds relevant products, vendors, features, pricing signals, and source evidence for your specific decision.

STEP 5. COMPARE AND SCORE

STEP 5. COMPARE AND SCORE

STEP 5. COMPARE AND SCORE

Evaluate options consistently

Evaluate options consistently

Evaluate options consistently

Each option is scored against the same criteria and weighting. Strengths, weaknesses, trade-offs, and supporting evidence stay visible throughout the comparison.

Each option is scored against the same criteria and weighting. Strengths, weaknesses, trade-offs, and supporting evidence stay visible throughout the comparison.

MercatIQ comparison results for the CRM search: PipelineIQ scored 92, DealPilot 84, SalesGrid 62, with the best fit flagged against the chosen criteria.
MercatIQ recommendation card: PipelineIQ, a 92 match, picked for scoring consistently across all criteria rather than being cheapest.

STEP 6. REVIEW AND DECIDE

STEP 6. REVIEW AND DECIDE

STEP 6. REVIEW AND DECIDE

Choose with full visibility

Choose with full visibility

Choose with full visibility

Review the results, evidence, trade-offs, and final recommendation. Your team can see why the top option wins and move forward with a decision that is easier to explain and defend.

Review the results, evidence, trade-offs, and final recommendation. Your team can see why the top option wins and move forward with a decision that is easier to explain and defend.

Score gauge icon
Score gauge icon

Clear evaluation

Clear evaluation

Clear evaluation

Criteria, priorities, evidence, and scores are visible in one place.

Criteria, priorities, evidence, and scores are visible in one place.

Checklist icon
Checklist icon

Consistent comparison

Consistent comparison

Consistent comparison

Every option is evaluated with the same criteria, weights, and logic.

Every option is evaluated with the same criteria, weights, and logic.

Shield icon
Shield icon

Defensible decision

Defensible decision

Defensible decision

See why the recommendation stands, with evidence your team can review.

See why the recommendation stands, with evidence your team can review.

Move from scattered research to a decision you can defend

Move from scattered research to a decision you can defend

Move from scattered research to a decision you can defend

MercatIQ helps you structure the full buying process, from decision context and live research to evidence-backed comparison and a clear final recommendation.

MercatIQ helps you structure the full buying process, from decision context and live research to evidence-backed comparison and a clear final recommendation.

Book a Demo

Book a Demo

Talk to Us

Talk to Us

Questions about the process

Questions about the process

How an evaluation runs, what you need to prepare, and what you get at the end.

How an evaluation runs, what you need to prepare, and what you get at the end.

How long does one evaluation take?

Most evaluations fit in a single working session. Your time goes into describing the need, reviewing criteria, and setting weights. MercatIQ runs the research and scoring while you watch, so the results build in front of you rather than arriving days later. Complex decisions with many options take longer to review, but the process stays the same.

Do we need to prepare data or documents before starting?

No. You start by describing what you need in plain language. MercatIQ asks a few clarifying questions about budget, requirements, and constraints, then turns your answers into the criteria every option is scored on. You don't need to prepare anything in advance.

Can we change criteria or weights after the research runs?

Yes. Criteria and weights stay editable throughout the evaluation. When you adjust a priority, the scores re-rank so you can see how the outcome shifts. It is also a fast way to pressure-test a decision before you commit to it.

What if we already have options in mind?

Add them. You can bring your own candidates into the evaluation alongside the options MercatIQ finds, and every option is scored against the same criteria and weights. Nothing gets an advantage for being on the list first.

What do we get at the end?

A scored comparison, a recommended best fit, and the reasoning behind it, broken down per criterion. You can export the results or share them with a summary, so stakeholders can see why the top option wins without sitting through the whole evaluation.